San Diego Event Professionals Group

Our Story

Events create meaningful experiences for the community and celebrate our humanity. The live event industry, often overlooked by public agencies, employs thousands of event professionals in San Diego County. When SDEC was formed as a grassroots coalition in 2020 our mission was to create operational protocols to re-open events safely and to help event professionals get back to work after many months of canceled events due to Covid. These protocols are still being used by the County of San Diego as the gold standard for events.

Fast forward to 2021, and SDEC has been transformed into an advocacy organization. We work with government officials to bring positive results when it comes to regulations that affect the event industry. We advocate for policies that support event professionals, and we offer education, information sharing, and a forum to address the unique needs of the industry

As a result of the SDEC’s advocacy, we have been able to affect change on multiple levels since 2020. We continue to work with City, County, and State officials and we are often contacted by government agencies for our expertise.

SDEC can only continue our important work with support from our partners. Please join us to receive full partner benefits.


Mission statement

The San Diego Event Coalition advocates for event professionals in San Diego County, and works to educate the industry and government officials on standards for safe operation of events.


Kevin Leap - San Diego
Diamond Rental Services - San Diego
Triple Pocket Events - San Diego
SDS Events San Diego
Mc Farlane Promotions
Snapp Entertainment
Cart Mart San Diego
ArtWalk San Diego - Best Art Event In San Diego

Board of Directors

SDEC Board President - Laurel McFarlane

Laurel McFarlane

McFarlane Productions

Yinka Freeman SDEC Headshot - San Diego Events

Yinka Freeman

Triple Pocket Events

Martha Henderson San Diego Events - SDEC

Martha Henderson


Brent Walla

Brent Walla

Snapp & Associates

Membership and Sponsors
Kira Finkenberg SDEC

Kira Finkenberg

Kira Company

Board Member
Michelle Metter SDEC
Jeff Johnson SDEC

Jeff Johnson


Board member
Tonya Mantooth SDEC Events in San Diego

Tonya Mantooth

San Diego International Film Festival

Board Member
Rick Bauer SDEC - Events in San Diego

Rick Bauer

Kennedy Faires

Board Member

Associate Members

Jenna Thompson SDEC

Jenna Thompson

McFarlane Productions

Ken Loyst Fast Forward Events SDEC
Curt Brooker ArtWalk San Diego

Curt Brooker

ArtWalk San Diego

Peter Oliver SDEC

Peter Oliver

Gator by the Bay

Michael Esposito SDEC
kevin leap sdec

Kevin Leap



(619) 459-8582

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